JESS ROJAS
DIRECTOR OF CREATIVE OPERATIONS

PROFESSIONAL EXPERIENCE

OPEN STUDIOS LA, Los Angeles, CA 2018-2024

A full-service design agency fostering open, inclusive, and empathic collaboration with clients to promote seminal brand identities.

Head of Creative Operations

• Foster cross-functional communication and collaboration, adept at translating intricate critical thinking into concise, impactful narratives and visually compelling storyboards. Skillfully engage diverse clientele and organizations, ensuring resonance and clarity of ideas for over 50+ Brands.

• Drive end-to-end product strategy, launch strategy, partnerships, sponsorships, marketing, and social activations across B2B and B2C realms resulting in 27% revenue increase.

• Expertly manage relationships with creative and production agencies, as well as in-house teams, overseeing project management, ideation, asset development, workflow, timelines, trafficking, and design deliverables with seamless coordination across teams with over 1000 annual creative briefs.

• Optimize project tracking processes using Asana and Monday, reducing project turnaround time by20% and improving team productivity by 15%.

• Demonstrate a commitment to data-driven decision-making and user-centric design principles, resulting in a reach of over 22.6 million impressions with our creative assets and portfolio. Continuously leverage consumer insights to deepen our understanding of target audiences and optimize our approach.

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UNIBAIL-RODAMCO-WESTFIELD, Los Angeles, CA 2022-2024 

Unibail-Rodamco-Westfield is the creator and operator of unique, sustainability-driven retail, office and lifestyle destinations that connect people through extraordinary, meaningful shared experiences

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Sr Brand Manager URW Global and National Centers

• Directed 15 cross-functional marketing teams across national and global markets, implementing core brand strategies that led to a 40% improvement in campaign effectiveness.

• Streamlined campaign creative briefs for both internal and external teams, fostering unified strategies across seasonal and evergreen 360 creative platforms (Print, Social, Paid Media, OOH, etc.).

• Led and mentored a team of art directors, copywriters, and social creators, fostering a culture of innovation and creativity for evergreen and seasonal campaigns.

• Designed and implemented targeted brand advocacy campaigns, enhancing brand resonance across diverse demographic segments and pioneered innovative social media strategies to increase client’s following.

• Presented creative concepts and campaign strategies to C-level executives, securing buy-in for ambitious projects, cultivating strong relationships at senior levels, as a trusted creative partner and advisor.

• Spearheaded comprehensive holistic brand strategies and collateral for URW Brand’s sub-brands, emphasizing market positioning and fostering consumer engagement.

• Demonstrated exceptional problem-solving skills and project leadership in orchestrating seamless launches of new centers, enhancing organizational growth and market presence.

• Developed and implemented best practices  for talent management and licensing/clearance procedures, increasing team productivity by 40% and ensuring regulatory compliance.
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CALLISONRTKL,  Los Angeles, CA 2016-2021 

A global architecture, urban planning, design and creative services organization delivering to various sectors, commercial, residential, hospitality, mixed-use.

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Sr Brand Strategist and Designer

• Orchestrated the development of brand concepts from ideation to delivery, fostering creative solutions that aligned with client objectives and market trends.

• Facilitated interactive Charrette Workshops for 50+ clients, cultivating unique brand narratives and refining copywriting and strategy to develop experiential brand engagement.

• Conceptualized and executed compelling graphic collateral and signage solutions, enhancing brand presence and customer engagement for various commercial ventures in LATAM and UAE.

• Spearheaded user insights and trend research efforts, translating findings into innovative experiential activations that resonated with target audiences and spatial flow experience.

• Championed community engagement strategies for a large-scale urban design project, fostering collaborative decision-making and enhancing project outcomes for city planning.

• Crafted cohesive brand guidelines and compelling multimedia content, elevating brand identity and messaging across various project platforms.

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UCLA ATHLETICS, Los Angeles, CA 2008-2010, 2013-2016

Sr Graphic Designer

• Concept Design, Production Design, Display Production, Graphics Coordinator, Budget Management, Social Media Display, Environmental Graphics, Video Image Content Curation.

• Led concept and production design for multi-platform projects, managing budgets and coordinating graphics across social media, environmental displays, and video content.

• Spearheaded video content curation and display production, improving brand visibility across 5 major social media platforms and increasing engagement by 45%.

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GARAGE FILMS, Los Angeles, CA 2011-2013

Entertainment Coordinator + Executive Assistant

• Primary multifaceted support for film production, encompassing casting management, pre-production coordination, and festival submissions, enhancing overall project quality and global reach.

• Spearheaded business affairs for all USA creative projects annually, ensuring compliance with SAG/AFTRA/AFM contracts and advertising standards, resulting in 100% legal clearance rate.

• Led cross-functional teams in the bidding process for production, post-production, and music projects, resulting in cost savings through strategic vendor selection.

• Negotiated and executed talent agreements and licensing contracts, optimizing intellectual property rights acquisition while maintaining brand integrity.
   

ICM PARTNERS, Los Angeles, CA 2010-2011

Video Duplication Copyrights Manager

• Implemented innovative media organization system, enhancing efficiency and accuracy in handling diverse formats for premium entertainment industry clients.

NOTABLE PROJECTS

• Westfield Topanga, Promotional, Seasonal, Evergreen, Construction Oversight Barricades Development

• Westfield Montgomery Promotional, Seasonal, Evergreen

• Westfield Century City Promotional, Seasonal, Evergreen

• Westfield UTC Promotional, Seasonal, Evergreen

• Westfield Old Orchard, Promotional, Seasonal, Evergreen, Construction Oversight Barricades Development

• Unibail-Rodamco-Westfield HQ, B2B and B2C Marketing Initiatives

• MedTech NDA

• UCLA Athletics 

• CAVA | Los Angeles, CA 

• Happy Corner Liquor | Culver City, CA

• Nora Gabbayan Design | Los Angeles, CA

• WBStudio | Westport, CT

• Etron Mobile | Los Angeles, CA

• TECISH | Los Angeles, CA

• Happiness Project | San Diego, CA

• Garage Films | Barcelona, Spain

• Grupo Aeroportuario GAP-T2 | Guadalajara, Mexico

• GICSA Paseo Queretaro |  Querataro Mexico

• GICSA Explanada  | Puebla, Pachuca, Mexico

• GICSA Grand Outlets | Rivera Maya, Mexico

• GICSA Malltertainment | Mexico

• BR Malls Shopping Tijuca | Rio de Janeiro, Brazil

• Roselands | NSW, Australia

• Sunshine Plaza | QLD, Australia

• MacArthur Square | Sydney, Australia

• Shilla Changi Duty Fee Store | Singapore, Malaysia

• Poly Zhuhai Residential | Zhuhai, China

• Mall of Emirates | Dubai, UAE

• Eagle Hills Saadiyat Island | Abu Dhabi, UAE

• EMAAR Tahrir Square | Cairo, Egypt

• YKD | Yeosu, South Korea

• Federal Land Metro Park | Manila, Philippines

• Yosemite Conservancy | Yosemite, CA

• Irvine Company Retail Centers | Irvine, CA

• Alexan South Echo | Los Angeles, CA

• JA Jiaozi Authentic | Irvine, CA

• PHX Land Reuse Strategy | Phoenix, AZ

• SFO Terminal 2 General Store | San Francisco, CA

• Palacio de Hierro Campaign Nextel Ferrari Commercial

• New York Showcase Documentary

• Beyond 360 Documentary Press Tour

• One Heart Leftover Cuties Music Video

• LATAM Commercial Concept Development